Join Write Like You School!
Start writing what you’ve always been meant to write (finally!) and win an audience that loves what you’re all about.
This 1:1 writing class will teach you a repeatable process to identify your best ideas and turn them into irresistible stories.
Sign up now to nail your unique perspective and start attracting the people who want to hear it!
Do this sound like you?
“I’m So Demoralized by All the AI Slop I Read Online. Writing Used to Be Fun, But Now It’s a Chore I Have to Do for Work. If People Actually Knew How Interesting I Am, They’d Be Throwing Jobs and Book Deals and Paid Speaking Gigs at Me. But It’s Impossible to Build an Audience Now. I’m Burnt Out.”
How about this?
You write words for a living, but you’ve begun to resent them. You used to be more creative, daring even, but now you’re churning out copy that checks the box. You need a creative spark.
You started an online business, and you’re stuck on the writing part. You need to get the word out with emails, website copy, and pitches, but it’s an uninspiring chore. You use AI to help, but it doesn’t sound like you — and gets zero engagement.
You’re ready to become a thought leader in your industry. You know that visibility in your field is the key to advancing your career and making more money. It's time to build a personal brand, but you don't know where to start.
You know you have a book in you. You’ve lived a fascinating story and built a wealth of knowledge. You’re sitting on a bestseller. You need to tell your story, but you’re missing the tools and the framework to start.
Your lack of inspiration is holding you back. You can’t book a speaking gig because you don’t know what to say. You can’t promote yourself because you don’t know how to tell your story. Without a creative catalyst, you’re turning down opportunities you should be leaping at.
Or maybe you just have this THING that you need to write.
You’ve had it in your head for months or even years.
You have a half dozen versions of it sitting abandoned in your Google Drive.
You get a pang of jealousy when you see other writers publish great stuff…because you know you could do that, too.
You want to run far, far away from the online graveyard of zombie bots and rediscover your true passion for writing. (It’s in there somewhere!)
And you’ll be mad at yourself if you don’t.
Write Like You Is A New Approach
for Writing in the AI Era.
It’s been happening for years, and now there’s no going back. The internet has fully entered its AI era, and the rules of writing have changed.
If you want to beat the bots, stand out with your own writing, and magnetically attract readers just like you who are desperate for real human voices, you have to understand these two things.
First: AI-generated content is crashing on the internet like a tidal wave, threatening to drown out everything else. There’s just so much of it.
Many have coped by leveraging AI to help produce content, and thus keep pace with the bots. This helps with volume, but it doesn’t move any needles: the AI content is fine but uninspired. It looks like everything else on the internet — and accordingly, sinks like a rock in terms of engagement. A recent study found that AI-generated posts on LinkedIn got 30% less reach and 5x less engagement than human-written posts.
Second: AI-generated content is changing the way readers think.
Put yourselves in their shoes for a minute: aren’t you in a state of information overwhelm? Don’t you consider sources untrustworthy until proven otherwise? Today’s reader suffers from a new equation of fatigue: overwhelm + distrust. Not only is there more content than ever, but now they must make constant assessments of whether they can trust it.
It all makes a creative person like you and me feel beaten down and weary. What’s the point of writing anymore? You’re spinning your wheels using AI to generate content that doesn’t get the job done — or painstakingly writing your own stuff only to see it swallowed up into the chatbot void. You can’t beat ‘em or join ‘em.
That’s where Write Like You School comes in.
Introducing…Write Like You School
Nail your unique writing voice and write stuff that attracts an audience that wants to hear it — now!
In four weeks, you can go from frustrated keyboard banger to serene keyboard whisperer. In a 1:1 guided process, you’ll accomplish three goals:
Connect With Your Unique Perspective
It all starts with crystal clear clarity on you: who you are, what you have to say, and why. This is the thing that distinguishes you from the machines and sparks real connection with readers. Uncover the framework behind every good piece of writing and fill it in with the true, unexpected, and surprising words that only you could write.
Tap In to a Flow of Easy, Endless Creativity
Say goodbye to writer’s block and farewell to the blank page. When you learn to write like you, you’ll unlock a never-ending stream of ideas and inspiration. The best part? This method is not only the secret to writing a lot, but it’s also the secret to writing stuff that your readers can’t get enough of.
Seduce Your Audience, Turning Readers Into Fans
Today’s short-span attention economy requires new techniques to grab your audience and hold on to them. I’ll show you how to break down any piece of writing into smaller, manageable parts — and use each one as an opportunity to turn a casual reader into a follower or client.
Here’s the beautiful secret: All signs are pointing in one direction, which is unlocking your unique and authentic writing voice. Doing this will:
✅ Set yourself apart from the chatbots, making your writing irrefutably yours and unmistakably human.
✅ Drive real, human engagement on your work. (Stop publishing into the void! Learn how first-person storytelling wins the audience!)
✅ Cultivate followers and fans who truly connect with your writing and love what you’re all about.
✅ Make you feel productive and fulfilled — and like you’re satisfying the creative itch that’s been nagging at you for way too long.
The Write Like You method is a new and exclusive guide to writing in 2026.
If you want to beat the bots, stand out with your own writing, and magnetically attract readers just like you who are desperate for real human voices, you have to understand this.
I’m taking tips, tricks, and trade secrets from a career of senior editorial roles at top media publications — think Wall Street Journal, TIME, CNET, and ABC News — and combining them with the digital-first strategy that I know works in today’s AI-laden, influencer-driven online attention economy.
Write Like You School is a structured 1:1 writing class designed to take you from stuck to stupendous in four weeks.
The promise is this: start with an idea that you are totally passionate about but totally stuck on — and walk away with a clear vision, a fantastic draft, or the whole damn thing done in a Google Doc. Plus, you’ll also pick up an unshakeable excitement to keep going and repeatable tools to create even more brilliant stuff.
Write Like You School is divided into four segments which each become available week by week in an online portal. Each segment comes with a 1:1 coaching session with me, Adam Auriemma, plus digital resources you can keep forever: creative writing prompts, never-fail story idea generators, a sexy headline writing tutorial, and more tips to get you and keep you on track.
These are the four segments:
-
![]()
Week 1: Who Are You, Again?
• Nail your unique perspective and understand what makes you you. Experience the two-minute Self-Efficacy exercise that might transform the way you see yourself.
• Practice your “I Statements” — and get so good at it that you can produce literally 100 of them. (Guess what? Each of those 100 is the seed of a glorious piece of writing.)
• Decide what you’ll be writing in Write Like You School (besides your best stuff ever).
-
![]()
Week 2: This Might Sound Crazy…
• Get the creative pipes flowing with morning pages, vomit drafts, and other techniques for creating wild, undisciplined, and pure drafts
• Keep your imagination running and word count rising with 10 prompts that will help you add dynamism, specificity, and irresistible detail to your writing
• Put it all down in a draft and get detailed feedback about it on your second coaching call.
-
![]()
Week 3: Time to Dim the Lights…
• Knock your draft into seductive shape with my cheat sheet of the 10 essential elements to writing — expanded from my free emails just for this class.
• Check your writing for telltale signs of cliché and filler; transform half-truths into radical honesty
• Learn how to craft ridiculously alluring headlines, titles, and subject lines with my Before & After Headline Show
-
![]()
Week 4: TURNING ON THE TAP
• Develop your self-editing skills with an editor-in-chief’s checklist designed to make your writing both alluring and bulletproof.
• Stay ready for your next act with the Write Like You Story Generator: 11 prompts guaranteed to get your creative juices flowing.
• In our fourth 1:1 call, get a final edit, admire your best stuff ever, and craft a plan for how and where to publish. You did it!
PLUS: Every Week! Live, 1:1 Coaching Sessions
This special intro offer of Write Like You School includes two hours of 1:1 coaching, in which you’ll work directly with me, Write Like You founder Adam Auriemma.
Get direct, specific feedback on your writing from your personal editor-in-chief
Go over the prompts, exercises, and resources each week
Ask any questions about the process
Get advice on where to publish your work and how to grow an audience
Ask me anything!
How It Works
Write Like You School is brought to you through Teachable, an online learning platform that handles payment, houses all of the course materials, and connects you directly with Adam for coaching calls.
School is divided into four weekly segments. The first segment starts the day after you enroll. After that, subsequent sections refresh automatically in your account on a weekly basis. Each segment includes a four-part cirriculum: a thematic introductory lesson, two digital resources that are yours to keep forever, and a 30-minute coaching call.
Weekly materials are made available to you for asynchronous learning: you can log in and access them on your own schedule, i.e. whenever and wherever you want. For coaching calls, you’ll gain access to Adam’s personal calendar via the Calendly app and choose 30-minute windows that are convenient for you. (If you can’t find anything that works or you have availability issues, just reach out to the email address provided in your Teachable account and we’ll figure it out! In general, Adam responds to email several times a week, so be in touch with feedback and questions.)
And hey, here’s an important disclosure. Write Like You School is currently being priced as an intro offer at 50% off.
That means I’m offering it to you, an early subscriber, at a special discount while I finalize the curriculum. I’m doing this because I’m eager to share my knowledge with you and confident that if you’re ready to transform your writing now, a few missing bells and whistles won’t stand in your way.
Later this year, the price will double for new students.
Here’s the difference between this intro offer and the one that will be available later at a higher price:
More 1:1 time with Adam
As the course materials develop, there will be fewer coaching sessions and more pre-recorded video modules and group coaching calls, which are helpful for a larger number of people and help me get my method into the hands of more writers!
Less polish
Some of the digital resources you receive may not be aesthetically beautiful. I’m an editor and writing coach, not a designer! But trust, all the good information is there for you.
Forthcoming additions
I’ll be adding and updating the Write Like You School curriculum over the coming months. As an early buyer, you’ll get immediate access to any new materials that get added after you buy. Forever!
Join Write Like You School - Now!
Join Write Like You School - Now!
By this time next month, you could be:
✅ Putting the finishing touches on a piece of writing that makes your heart sing
✅ Loving your new daily creative practices that help you tap into a stream of endless ideas
✅ Pitching editors, agents, and clients with new flare and gusto
✅ Growing your newsletter audience and watching your open rates soar with the reader-friendly sparkle
✅ Reading a great piece of writing and finally — finally! — feeling happy for that writer instead of the jealousy you used to feel
✅ Writing because you love to, not only because you have to
✅ Hearing constant good feedback about your writing from new fans and followers
✅ Fielding all the money-making opportunities that come when you people know exactly who you are
About Adam Auriemma, Founder of Write Like You
Hello!
Adam Auriemma is an award-winning journalist, writing coach, and chronic editor-in-chief who combines legacy media experience with modern digital savvy.
Adam spent 15 years in senior editorial roles at some of the biggest, most established, and most widely followed media brands in the world including TIME, The Wall Street Journal, ABC News, Univision, The Daily Beast, and more. He landed his first editor-in-chief role at 30 years old, steering MONEY magazine — a top 40 monthly by circulation — into its digital-first future with the now-thriving money.com. Next he launched NextAdvisor, an inclusive personal finance publication published in partnership with TIME and known for elevating underrepresented voices in the money space. His biggest role to date was as editor-in-chief of CNET, the #1 tech news site by readership, where he led a team of as many as 75 writers, editors, and producers to be the most authoritative and trusted source on tech news and reviews.
In addition, Adam has more than 150 hours of experience in 1:1 coaching. In this practice, he has helped writers of all kinds get unstuck, tap into a flow of easy creativity, and build a devoted audience using their unique and authentic writing voice.
He’s appeared on TV as an expert on NBC Nightly News, CBS News Tech Watch, and CNBC, and as a guest on podcasts such as the Webby-winning “So Money” with Farnoosh Torabi and “Let It Be Easy” by Susie Moore. Teams working under Adam have won a Gerald Loeb Award for Distinguished Business and Financial Journalism, a National Association of Black Journalists Award for Digital Commentary, several Webby Awards, and a nomination for a News and Documentary Emmy Award.
As an editor, manager, and coach, Adam’s primary motivation has always been helping people tell their stories. Early on in his career, a great mentor of his — at the time the editor-in-chief of TIME — told him something that changed his career: “There are only 20 pieces of advice that people need for their personal finances…you just have to keep finding new ways of telling it.”
The spark of insight was immediate: information is easy to find, but what’s not easy to find is a fresh, unique, relatable, maybe a little weird, maybe a little distinctive, but definitely human story.
From then on, Adam has focused his career on helping people tap into their voice and tell their own stories, because he understands that it’s not only creatively fulfilling but what audiences want — especially now, when generic AI-generated language is clogging up everyone’s feeds and lives.
One of Adam’s greatest joys — he’s been able to experience it a few times now! — is assigning a story to a novice writer with next to no experience…and then, not so long later, opening a package in the mail and holding their book, published by a major imprint, in his hands. What a rush! Who’s next?
Write Your Best Stuff Ever — Now!
Get unstuck, tap into a flow of easy creativity, and turn your ideas into real, live, crackling prose.
Start writing what you’ve always been meant to write (finally!) and win an audience that loves what you’re all about.
Frequently Asked Questions
-
Yes of course! This kickstarter writing course includes 2 hours of 1:1 coaching with Adam. You can schedule your sessions at your convenience and record them for posterity.
-
In addition to 1:1 coaching, each week you will receive access to a new training module that includes exclusive writing prompts, lessons, video tutorials, and other resources that will help you write that thing.
-
No! You’ll be granted lifetime access to all weekly modules so you can review them on your own time for as long as they’re helpful.
-
Good question! I’ll be growing Write Like You School over the coming year. Any new material will be automatically added to your library as well.
-
Probably! If now’s not the right time for you, I’ll keep you posted on future dates. After the intro offer, the price will double for new buyers.